2026-07-07 · Raiden Team
A lot of people who care about giving also feel like they're not in a position to. Rent went up. The budget is already tight. "Give what you can" still implies you have some, and some months you genuinely don't.
That's a real constraint, not a character flaw, and it's worth saying plainly: generosity is not a competition, and it was never supposed to require a spare hundred dollars a month to count.
Raiden's whole premise is that scrolling generates money whether you notice it or not. Advertisers pay for the attention a feed holds, and on Raiden the charity portion of that revenue forms a weekly pot. Each week, your activity — the ordinary use of the app, measured by the ad impressions your scrolling generated — directs a share of that pot to the charities in your giving split: the percentages you set, across up to 5 causes you choose.
This means the baseline way to give on Raiden costs you nothing you didn't already spend. It's not your money and never was — no bank account is touched, nothing comes out of your budget, and nothing ever passes through your hands on its way to the charity. You take time you were going to spend anywhere else and let some of the value it creates land somewhere other than an ad platform's revenue line. If your month is tight, this is still fully available to you — it doesn't ask anything extra.
Money is one form of generosity, not the only one. Sharing a fundraiser with your friends, showing up for someone in a group chat, telling people about a cause you believe in, being the person who actually reads the details and explains them to others — these move real things in the world, and they don't touch your bank balance at all.
A message in a private group about why a particular cause matters to you can do more than a small transfer of money, because it can multiply: other people act on what you shared. Advocacy is not a consolation prize for not having cash. It's its own category of contribution.
If you've ever scrolled past a fundraiser and felt a flicker of guilt for not giving, that feeling is doing nothing useful. Guilt doesn't help anyone; it just makes giving feel like an obligation you're failing at, which makes people give less over time, not more.
Raiden isn't built to manufacture that feeling. There's no running tally comparing what you've given to what your friends have given. There's no leaderboard. Which causes your activity points the pot toward is yours to decide, at whatever pace makes sense for you, and having no spare cash this month is not a failure — it's just where you are, and your giving split keeps working through it regardless.
It's easy, especially online, to measure generosity by comparison — who gave more, who gave publicly, who gave often. None of that is the actual point. A person whose everyday scrolling steers a couple of dollars of ad money a month to a food bank, consistently, for years, is not doing something smaller than a person who wires a large check once. They're doing something different, and both matter.
The goal isn't to make anyone feel behind. It's to make giving something that fits into a life, including a life where money is genuinely tight right now. If that's where you are, you're not disqualified from being generous. You're just generous in the form that's available to you — with your attention, your voice, and your time — and that counts.
Join Raiden — turn your scrolling into giving← Groups, From Beach Trip Crews to Giving Circles Running a Fundraiser on Raiden →