2026-07-07 · Raiden Team
We publish a transparency page because "trust us" is not a business model we're comfortable running on. This is a short guide to reading it the way we'd want someone skeptical of us to read it — line by line, checking that the numbers make sense together, not just taking the headline figure at face value.
The first thing on the page is this week's pot: the charity portion of the week's ad revenue, after Raiden's operating costs. This is the single number everything else derives from. Every ISO week, Monday through Sunday, that pot is divided among participating profiles by their share of the week's tracked ad impressions, then split by each member's giving split, then aggregated per charity. One pot in, a set of per-charity amounts out — and those amounts sum to the pot exactly, because the distribution runs on exact integer arithmetic. If they ever didn't, the run would be wrong, and visibly so.
Below the pot, the page shows running totals per charity — everything the weekly distributions have directed to each organization, accumulated week over week. These aren't numbers anyone maintains by hand. Every week's run and its per-profile attributions are persisted when the distribution executes, and the totals are computed from that record. The same double-entry ledger that tracks advertiser money in and charity money out backs these figures — they're read from the real data, not curated alongside it. If the underlying ledger is right, the transparency page is right, because it's reading the same source.
Right now, during the founding preview, you'll see weekly runs labeled as projections. That label means exactly what it says: the distribution ran for real — real impressions, real giving splits, real arithmetic — and the per-charity amounts show precisely what the model would direct to each organization, but no money has been disbursed yet. We'd rather show you the machinery working, clearly labeled, than show nothing until the day real dollars move. When giving goes live, the label changes and the same numbers become payouts.
Once giving is live, distributed money reaches charities through Every.org, which handles donations to more than a million U.S. 501(c)(3) organizations by their IRS EIN. Disbursement runs in batches rather than as an instant wire the moment a weekly run completes, so the page will show status per charity: what a week's run directed to it, and whether that amount has completed the trip through Every.org. A gap between the two at any given moment is how a real payout process looks — what would deserve questions is a gap that grows and never closes, and the page exists so you'd see that.
Treat the page the way you'd treat a nonprofit's public financials. Check that the per-charity amounts for any week sum to that week's pot — they must, to the cent. Check that running totals only grow by what the weekly runs actually distributed. Once disbursement is live, check that money sent through Every.org never exceeds what the distributions directed — you can't pay out what was never in a pot. If anything on the page looks inconsistent with what we've described here or in our other posts, that inconsistency is worth raising with us directly, publicly if you'd rather.
We're not going to dress this page up with impact stories we can't back with a ledger entry, and we're not going to inflate the numbers by counting something before it's actually happened — that's exactly why projections are labeled as projections. The page is deliberately plain: the pot, the per-charity totals, the history of weekly runs, updated as the underlying records are written. That plainness is the point. A transparency page that's fun to look at and hard to verify isn't really transparent; it's marketing wearing transparency's clothes. If you want to hold us to something, hold us to this: the numbers on that page should always tie back to real ledger entries, and we should always be willing to explain any of them in plain language when asked.
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