2026-07-07 · Raiden Team
Every minute you spend scrolling a feed generates money. Not for you — for the platform. Advertisers pay for your attention, the platform keeps the revenue, and the value your time created disappears into someone else's income statement.
Raiden starts from a simple question: what if that value went somewhere you actually care about?
Digital advertising works on a blunt exchange: platforms assemble an audience, advertisers pay to reach it. The price of your attention varies — a few dollars per thousand ad views is typical — but it is never zero. Multiply small numbers by the hours people spend scrolling and you get one of the largest industries on earth.
You supply the essential ingredient. You receive none of the proceeds.
Raiden is a social network — posts, friends, groups, messages — with one structural difference: the advertising revenue your browsing generates feeds a transparent weekly giving pot, and your share of that pot can only go one place: to a charity you choose.
You cannot cash it out. We cannot quietly keep it. Every dollar of ad revenue is tracked on a double-entry ledger from the moment it arrives to the moment it reaches a charity, and the running totals are public on our transparency page.
Paying users pennies for scrolling creates ugly incentives — engagement farming, bots, people grinding feeds for cents. Directing the money to charities changes the emotional math. Nobody grinds a feed to send $1.40 to a food bank; they just live their online life, and the value flows somewhere decent. Giving stays a byproduct of being here, not a job.
One person's ad revenue is small — single-digit dollars a month. That's the honest truth, and we'd rather say it than inflate it. But social networks are not one person. A community of people whose baseline scrolling all points at food banks, disaster relief, and research hospitals is a permanent, growing stream of giving that costs its members nothing but the time they were already spending.
Your scrolling has power. Point it somewhere good.
Join Raiden — turn your scrolling into giving← How Raiden Decides Where the Weekly Pot Goes Where the Ad Money Actually Comes From →