2026-07-07 · Raiden Team
Once a week, Raiden takes the charity portion of its ad revenue — the weekly pot — and gives it away. This post is about the question that naturally follows: who decides where it goes? The answer is: you do, in two parts, and neither of them involves money passing through your hands.
Every ISO week, Monday through Sunday, the pot is divided among profiles in proportion to each profile's share of that week's tracked ad impressions. If the ads shown alongside your presence on the network made up 2% of the week's impressions, your activity directs roughly 2% of that week's pot. More time on the network, more impressions, a larger slice pointed at your causes. Less time, a smaller one. Nobody's slice is a payment — it's a say.
To participate in a given week, two things have to be true: your profile had impressions that week, and you have a giving split set. A slice with no destination would strand money, so undirected profiles simply sit that week out and the pot divides among everyone who is pointing somewhere.
Your giving split is a set of percentage allocations across up to 5 charities that must sum to 100%. Any of the more than a million U.S. 501(c)(3) organizations in the Every.org directory qualifies, identified by its IRS EIN. You can edit the split anytime; each week's distribution uses whatever your split says when it runs.
So the full path is: the pot forms, your impression share sizes your slice, your percentages divide that slice, and the results are aggregated per charity across the whole network. The arithmetic is exact — the per-charity totals sum to the pot precisely, no rounding dust gained or lost. During the founding preview, weekly runs are projections: they show exactly what the model would direct to each charity before real disbursement turns on.
Your Impact page shows a giving level — a percentage that reflects how you participate: posting, following, Sparks, watching ads, keeping streaks going. It's the honest signal of the same underlying fact the distribution runs on: participation is what generates the impressions that direct the pot. More participation points more of Raiden's giving at your causes.
What it is not: a revenue share, or money you hold. Nothing accrues to you personally at any level. The giving level is a mirror, not a meter on an account — money on Raiden flows advertiser → pot → charity, never to users.
We could have split the pot evenly across every account and called it a day. We didn't, for a specific reason: the pot exists because of attention. An account that never opens the app didn't generate any of the ad revenue being given away, and letting it direct as much of the pot as an active member would quietly disconnect the giving from the thing that funds it. Tying the distribution to real, tracked impressions keeps the story true end to end: the attention that created the money is the attention that aims it.
It's also honest incentive design. The weighting isn't a number we assign or could quietly adjust per person — it's computed from the same impression records every week, persisted, and visible in the distribution history.
Set your giving split — that's the one thing the distribution can't do without. Then just use Raiden like a social network: follow people whose posts you want in your feed, post, spark things you like. None of it is a trick. It's the ordinary behavior of being a real member of a network, with the useful side effect that it points a slice of every week's pot at the causes you chose.
Join Raiden — turn your scrolling into giving